IMSV Newsletter H1 2025 | Iulius Company

Highlights

January

June

2025

+18% footfall

Best growth:

Food: Mesopotamia, Yumm, McDonald`s
Beauty: dm drogerie markt, Douglas, Sephora
Fashion & Jewelry: Bigotti, Tom Tailor, Skechers, Teilor

Best openings: Stradivarius, Lefties, HalfPrice, Mohito, Hermosa, InfiniteLove, Zireto Caffe, Plaisir du Chocolat, Chin Chin restaurant

Marketing

Expansion of Iulius Mall Suceava

The mall that changes everything

Video Inaugurare

More brands, more green spaces, more parking, more events for the whole family

How was the first month after opening?

+102% footfall

+10% sales for existing tenants and record sales for new entries – setting 2025 opening records

Keyfacts

+10,000 sqm GLA new retail

60,000 sqm total GLA

International brands – regional premieres

Restaurant, café, pastry shop/gelateria

Green areas for relaxation and events

+1.000 parking spaces; 80% increase

€40 million investment

What is new in Iulius Mall Suceava?

Modern stores and formats, most of them regional premieres. Other brands that were already present in the mall have expanded their leasable areas and introduced their freshest store design concepts.

New dining concepts: the food & beverage offer is complemented by an Asian-themed restaurant, a café, and a pastry shop.

More Green Spaces

180 mature trees, up to 12 meters tall
37,000 shrubs and decorative plants
Traffic-resistant lawn
Oak, chestnut, maple, Prunus, plane trees, linden
Themed events for the whole family
€1.85 million investment

More Parking Spaces

Expanded parking and improved road access
2,400 parking spaces
€ 9.3 million invested in building a new parking facility and upgrading the existing one
Enhanced pedestrian access and optimized road connections
New public transport passenger station

New retailers:

Fashion: Lefties, Stradivarius, HalfPrice, Reserved (upcoming opening), Mohito, Cropp, House, Escudo, Hermosa, CCC (relocated to a larger space with a new store concept)
Restaurants & Cafes: Chin Chin, Zireto Caffe, Plaisir du Chocolat, Crazy Bubble, FryDay Drive-Thru (upcoming opening)
Accessories, Home & Lifestyle: Casa Mereuta, Samsonite (relocated to a larger space with a new store concept), Contakt Premium, Ishield
Perfumes & Cosmetics: D&P Perfumum, Infinite Love, Daima Cosmetics
Services: Empire Salon, Inmedio, Videt
Sport: Fitness center (upcoming opening)

New Media Promotion

Fashion challenge - 12 influencers; Instagram + Tik Tok

Spread the news!

150 appearances in local press
12 appearances in national press
33 news reports on local TV stations

Record Traffic: Over 220,000 people attended the inaugural events:

3 days full of surprises and events for the whole family:
- Promotions and shopping surprises
- Concerts by Killa Fonic, Smiley, and Gașca Zurli
- Family Day: Gașca Zurli show; creative workshops for children; wax hands – kids made wax molds of their hands
WCF International Cat Show, interactive exhibition for children First Kids on Mars, and the digital playground Cosmos

Opening Campaign

Engagement: 15.000

Video views: 4,6 milioane

Reach: 732.700

Engagement: 35.600 likes / 231 comentarii / 140 share

Video views: 5 milioane

Reach: 215.000

Engagement: 59.000 aprecieri, 2.000 comentarii. 19.000 share

Video views: 1,9 milioane

Reach: 37.000

Other Marketing Events

Giant Bugs & Insect Exhibition

May 29 – June 22, at the mall
Impact: over 30,000 visitors
Target audience: families with children, young people
Visitors were invited on a fascinating journey into the world of insects, discovering 24 giant exhibits from around the globe.

Giant Bugs – Expoziție de insecte gigantice 01.jpg

Giant Bugs – Expoziție de insecte gigantice 03.jpg

Magic & Ludic Festival

May 31 – June, parking lot
Impact: over 5,000 participants
Target audience: families with children, kindergartens, schools
On their special day, children found a true fairy-tale world at Iulius Mall Suceava, featuring inflatable play areas, climbing trails, giant robots, live shows, creative workshops, sports activities, and many other surprises.

Voinicelul Festival

May 21–22 and June 12–13, at the mall
Impact: over 2,000 participants
Target audience: families with children, kindergartens, primary schools
Iulius Mall Suceava became the stage for the most heartfelt emotions, hosting the Voinicelul Festival – an event that brought together hundreds of children from across the county for dance and song.

Buy & Get Campaign: "Family Deserves All Your Free Time"

April 4 – 18, at the mall
Impact: 1,620 participants registered in the campaign
Target audience: regional public
A campaign to boost shopping during the Easter holiday period. Customers who spent a minimum of 400 lei received vouchers redeemable at stores in Iulius Mall.

SymphOpera Fest

April, every Saturday, at the mall
Target audience: music lovers of all agesShoppers in
Suceava were welcomed by live “mini-concerts” performed by artists from SymphOpera. The event aimed to promote the series of SymphOpera concerts by presenting representative excerpts.

Chess at School

March 15, at the mall
Impact: 150 people, children and parents
Target: families
Young chess players gathered at Iulius Mall, where they showcased their strategic thinking and quick reactions during Swiss-system chess matches.

Miss & Mister Bucovina

March 15, at the mall
Impact: 50 participants, 500 spectators
Target audience: high school students
The event brought together high school students from Suceava County in a traditional contest celebrating the beauty, elegance, and creativity of young people. Held under the theme “Office reinterpreted in an abstract way,” the contest included rounds of runway, creativity, evening wear, and dance.

Bucovina Wedding Fair

February 14–16, at the mall
Impact: over 5,000 visitors
Target audience: future brides and grooms and their families
The event brought together specialized product and service providers from the events industry, offering the best deals on wedding dresses and suits, wedding rings and jewelry, decorations and floral arrangements, wedding venues, confectionery products, photo-video services, and much more.

Movie Nights – Outdoor Cinema

July – September, park
Target audience: families, friends, young people, film and socializing lovers
The green area will be tansformed into an open-air cinema with a giant screen, showing current popular movies. The public will be invited to enjoy outdoor screenings, with free entry subject to available seating.

Animatronic Dinosaur & Giant Marine Animals Exhibition

July 19 – August 24, parking lot
Target audience: families with children, summer schools
Some of the mysteries of the Mesozoic Era can be discovered at Iulius Mall’s parking lot through a spectacular exhibition featuring 40 giant marine animals and animatronic dinosaurs.

Animatronic Robots Exhibition – "Transform Robots Alive"

August – September, esplanade
Target audience: families with children, young robotics enthusiasts, summer schools
Technology and robotics fans will have the chance to discover 14 giant animatronic robots. The exhibits accurately replicate interesting features of the most well-known comic book characters.

Street Food Festival

September, in the park
Target audience: young people, families with children, regional visitors
Iulius Mall will host Suceava’s first-ever Street Food Festival. Food trucks from all over the country, delicious street food, great music, and total relaxation are the “spicy” ingredients of a flavorful weekend.