Highlights
January
June
2025
+4% footfall
Best Growth:
Fashion & Jewelry: Teilor Exclusive, Desiree Jewelry, Seroussi, Intimissimi
Sport: JD Sports, 4F, Sport Guru
Beauty: Khalifa, Xpert Beauty, Sabon
Food: Guau Cafe, Chantia, Rigatoni, Bottega del Pane, Ribs Grill
Best Opening: Mesopotamia (United Business Center 1) and Samsung (Iulius Mall)
Other Openings: Treevi Pizza al Taglio, Florăria Magnolia, Karpaten Turism, Magnor, Andalusia (UBC 0)
Relocations/Renovations: Skechers, Pandora, Carpisa, Enigma, Jolidon, Cartofisserie
Marketing events
JAZZ x Showcase Stage
-
June 27–28, Iulius Gardens
-
Target audience: jazz enthusiasts
-
JAZZx Showcase Stage opened the series of live concerts within JAZZx 2025, an event dedicated to the new generation of artists, taking place one week before the festival’s main weekend.
Outdoor Office Day 2025
-
June 12, Iulius Gardens
-
Target audience: employees from the office buildings
-
We stepped out of the office and took work... outdoors! Together with Ergowork, we celebrated a day dedicated to a healthy and sustainable work style, proving that productivity goes hand in hand with well-being.
Happy Kids Day
-
May 31 – June 1, Iulius Gardens
-
Impact: +22% footfall vs. the previous weekend
-
Target audience: families with children
-
Iulius Town became the favorite playground for kids of all ages, transforming it into a paradise of fun and joy to celebrate Children's Day. The Happy Kids Days event featured a wide variety of activities: creative workshops, face painting, meet-and-greets with beloved characters, a live concert by Familia Melimi, inflatable slides, and thousands of prizes.
Catalog fashion online Spring - Summer
-
May 23 – June 30, online
-
Impact: 53,575 sessions
-
Target audience: fashion enthusiasts
-
The fashion catalog “A New Look for Your Free Time” offers inspiration for modern outfits, featuring items available in Iulius Town stores and aligned with the latest fashion trends.
Florall
-
May 16–18, Iulius Gardens
-
Impact: over 90,000 mall visits
-
Target audience: women, families with children, tourists
-
Now in its third edition, the colorful and fragrant Florall festival once again brought together florist teams from across the country to showcase their spectacular creations. Iulius Gardens was transformed into a "botanical garden" full of inspiration and Instagrammable spots. The festival featured a floral installation exhibition, creative workshops, face painting sessions with floral designs, and live concerts.
“Transformers” Exhibition
-
May 10 – June 22, outdoor parking area
-
Impact: over 4,500 visitors
-
Target audience: families with children
-
The exhibition brought together technology and science enthusiasts, offering the chance to admire 14 giant animatronic robots. Children were also invited to take part in a variety of activities, including a laser tag zone, trampoline, paintball, themed photo booth, and a creative corner for drawing and painting.
3x3 Iulius Town Challenge
-
May 10–11, Iulius Gardens
-
Impact: +13% footfall
-
Target audience: young people, sports enthusiasts
-
The international 3x3 basketball tournament is a tradition at Iulius Town, and each edition highlights teams made up of young people passionate about the sport. The event is dedicated to both professional athletes and those who play out of pure passion. The energetic atmosphere and fast-paced action captivated the audience, who was also invited to take part in contests with instant prizes.
Check Art Festival
-
April 27, Iulius Gardens
-
Impact: +22% foot traffic
-
Target audience: families with children, tourists
-
A well-established presence in the park, the beloved street art event Check Art Festival brought giant puppets, living statues, mimes, fire shows, aerial acrobatics, creative workshops, and many other surprises closer to the public.
The Easter Bunny Maze
-
April 8–18, mall
-
Impact: +19% footfall
-
Target audience: families with children
-
To the great delight of the little ones, the Easter Bunny once again invited children to venture into the maze for an exciting hunt for the most delicious sweets. The event combined fun with learning, and observation skills and teamwork earned the kids sweet prizes.
County Police Day
-
April 5, Iulius Gardens
-
Impact: +29% footfall
-
Target audience: families with children
-
County Police Day was celebrated at Iulius Town with activities dedicated to all family members. The event featured presentations of equipment and technology, displays of special vehicles, and canine training demonstrations. Children were encouraged to participate in customized circuits with easy obstacles, including balance beam walking and navigating through cones.
Iulius Football Cup
-
April 5–6, Textila Sports Base, Timișoara
-
Impact: 300 participants
-
Target audience: city schools, sports clubs
-
Young sports enthusiasts took part in the Iulius Football Cup, a championship dedicated to youth football teams from schools in Timișoara. The competition brought together 300 young athletes from primary and middle schools who formed teams with their classmates and tested their skills and game techniques. All participants were awarded prizes.
Easter Campaign “Family Deserves All the Free Time in the World”
-
April 4–18, mall
-
Impact: +19% footfall
-
Target audience: shoppers from the region, including Serbia and Hungary
-
Customers that shopped than more of 500 lei or 2,000 lei were instantly rewarded with prizes. At the end of the campaign, two lucky winners were drawn to receive a Komoder armchair and a Samsung voucher worth 5,000 lei.
Brickenburg in my Town
-
March 28–30, mall
-
Impact: +16% footfall
-
Target audience: families with children
-
Residents of Timișoara had the chance to explore an impressive collection of models made from thousands of LEGO® bricks, taking them on a fascinating “journey” through lands reminiscent of the exotic islands of Jurassic World, a spectacular safari, and the captivating Lego City.
Educational Exhibition of Live Butterflies and Bees
-
March 14–23, mall
-
Impact: +10% footfall
-
Target audience: families with children, schools, kindergartens
-
Visitors strolled among dozens of spectacular live butterfly species from America and Asia. The exhibition also featured over 4,000 bees displayed in transparent hives, allowing participants to observe the honeycombs and how the bees care for their queen.
Celebrating Spring!
-
March 8, mall & UBC
-
Impact: +24% footfall
-
Target audience: women
-
Spring brought color and joy to Iulius Town Timișoara with a series of symbolic gestures celebrating feminine beauty and grace. Ladies and young women in the mall and United Business Center office buildings received flowers and surprise gifts.
World Cat Federation - Cat Show
-
February 22–23, mall
-
Impact: +16% footfall
-
Target audience: regional public, including visitors from Serbia and Hungary
-
A true cat show where over 150 cats from the most sophisticated breeds showcased their qualities. The WCF event is a tradition at Iulius Town, attracting an increasing number of Timișoara residents to admire the elegant “contestants” at each edition.
Serbia Day
-
February 15, mall
-
Impact: +15% footfall
-
Target audience: Serbian tourists & Serbian community in Timișoara
-
Serbia Day was celebrated with a colorful show, authentic rhythms, and vibrant cultural moments.
Team Up & Run
-
February 15, Iulius Town
-
Target audience: Sports enthusiasts
-
Every year, Iulius Town transforms into a unique space where teams compete in the relay races of Team Up & Run. The competition kicked off with climbing several floors in the United Business Center office buildings in Timișoara, followed by a dynamic course through Iulius Gardens park.
Bridal Fair
-
February 14–16, Iulius Congress Hall
-
Impact: +21% footfall
-
Target audience: Future brides and grooms
-
Over 100 vendors and specialists attended the fair, showcasing the latest trends in wedding dresses, suits, jewelry, unique decor ideas, venues, and much more.
Educational Exhibition of Live Tarantulas and Reptiles
-
February 5–23, mall
-
Impact: over 6,000 visitors
-
Target audience: families with children
-
This edition amazed the public with remarkable new specimens, including the yellow anaconda—one of the largest snakes in the world—the amethyst python, the false water cobra, Brooks’ king snake, and the reticulated python. These “new arrivals” complemented the exhibition, which also featured impressively sized snakes, lizards, chameleons, and turtles.
Drone Show by dm drogerie markt
-
January 10, Iulius Gardens
-
Target audience: regional public
-
For eight minutes, hundreds of drones synchronized in a colorful and energetic show to celebrate the launch of a dm drogerie markt campaign. Participants also enjoyed a relaxing tea corner and many other surprises, making the evening a memorable experience.
The Great Undecorating
-
January 18, 2025
-
Target audience: gen Z, families with children
-
The event turned the process of taking down the Christmas tree decorations at Iulius Town into an opportunity to reward shoppers, encouraging purchases through a simple “buy and get” mechanism. Customers who spent at least 500 lei received, while stocks lasted, one of the LED decorations from the tree.
MINA Pop-UP
-
October 3, 2024 – February 23, 2025
-
Impact: over 50,000 visitors
-
Target audience: families with children, young people, tourists
-
MINA Pop-Up is the traveling edition of MINA Bucharest, the largest new media art center in Southeastern Europe. Visitors had the chance to experience spectacular 360º projections inspired by Van Gogh’s paintings, the works of a Romanian artist, and two educational shows for children exploring the mysteries of the universe and the prehistoric world.
Summer Sale
-
June – July
-
Target audience: regional public
-
The most tempting discounts on seasonal products can be found in the online catalog. The campaign will be promoted through digital advertising in the mall, on social media, radio, and collaborations with influencers.
Flight Cinema in My Town
-
Period: July and August, Iulius Gardens
-
Target audience: young people, film lovers
-
Flight Cinema in My Town brings together movie enthusiasts of all ages every summer for an unforgettable cinematic experience. Comfortable bean bags replace classic seats, creating a cozy atmosphere where visitors can enjoy their favorite films every weekend through August.
TIFF Caravan
-
August 1–3, Iulius Gardens
-
Target audience: film lovers
-
Movie and nature enthusiasts are invited to enjoy three evenings of open-air screenings. TIFF Caravan Unlimited is a project of Romania’s most important cinematic event — the Transilvania International Film Festival.
Orange Movie Caravan
-
August 15–17, Iulius Gardens
-
Target audience: young film enthusiasts
-
Outdoor movies, gaming competitions, children’s screenings, and many other surprises will take place during the Orange Movie Caravan.
3×3 Sport Arena Streetball
-
August 22–24, Iulius Gardens
-
Target audience: young people, basketball enthusiasts
-
The series of 3×3 basketball events by Sport Arena Streetball continues at Iulius Town Timișoara with the setup of 3 StreetBall courts. The event will attract dozens of young basketball fans, supported by their parents and loved ones.
Upcoming Openings::
-
dm drogerie markt, Scan Expert, Taste of Asia, Cinnamood, Crazy Schnitzel
Want to become a partner in a marketing event? Contact us!
Caterina Dehelean-Muller, Marketing Director at Iulius Town
Phone: +40 746 024 235 – Email: caterina.dehelean-muller@iuliustown.ro
A project by IULIUS and Atterbury Europe.
Read the newsletter for other projects:
