Highlights
January
June
2025
Best Growth:
Food: Kosarom, Partigiano, Mesopotamia
Fashion& Jewelry: Stil, Oysho, Pandora
Sport: Grid
Beauty: dm dogerie markt, Mac Cosmetics, Beautik
Best Opening: JD Sports
Other Openings: FURLA, BUZZ, 1 One Money, Istorii cu caşcaval, Cremeria Gioelia, noua zonă de servicii: Penti, Vodafone, Donna Carina, Măriuca Artizanat, farmacia Fortis, Orange Store
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Marketing
PET EVENT
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June 28 - 29, park
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Target: families with children, animal lovers
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The longest-running pet festival in Iași returned to the Palas Garden with its 11th edition. It was a two-day celebration filled with fun, good vibes, and special moments dedicated to our four-legged friends.
Kids Art & Play Zone
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June 22, park
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Target: families with children
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Impact: 71,000 footfall
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What does a summer day at Palas look like for little ones?
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It’s filled with fun and learning moments, engaging outdoor activities that spark their imagination and inspire them to dream, creative workshops, and puppet theatre performances.
Concert Multisenzorial
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June 20, park
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Impact: over 10,000 participants; over 70,000 footfall
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Target: general public
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The Multisensorial concept offered a unique experience by immersing the audience in an atmosphere where the most important senses – sight, hearing, and smell – were delighted under candlelight. The event was a tribute to Coldplay and Imagine Dragons.
Street FOOD Festival
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June 12 - 15, park
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Impact: +17% traffic
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Target: young people, families with children
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Four days filled with flavors, music, and relaxation. The event was designed for all ages: adults enjoyed delicious food and great music, while children had fun with inflatable slides, painting workshops, interactive activities, and other surprises.
Senzoria Family Fest & Children's Day Celebration
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May 30 – June 1, park
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Impact: over 110,000 footfall on June 1
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Target: families with children
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On June 1st, Palas hosted a celebration of childhood with fantastic characters and concerts by kids’ favorite artists: BIBI, AMI, and Alina Sorescu. Creative workshops, fantasy parades, face painting sessions, sports competitions, and a special zip line for children were just some of the surprises enjoyed at Palas.
Senzoria Festival
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May 30 - 31, park
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Impact: 132,000 footfall
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Target: young people, music lovers, Gen Z
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Senzoria Festival transformed Palas Park into an immersive visual and auditory playground, offering a unique experience with 3D projections, live music, and surprises for all attendees.
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The stage featured performances by top artists such as Paul van Dyk, Vama, and Deliric x Silent Strike & Muse Quartet, creating unforgettable moments for the audience.
Romanian Creative Week
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May 14 - 25
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Impact: nation wide visibility and recognition
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Target: women, fashion enthusiasts, national-level guests
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Romanian Creative Week is the largest event dedicated to the creative industries in the EU. For two weeks, Iași became the European hub of fashion, art, digital culture, and creative entrepreneurship. Palas Park hosted the most spectacular fashion shows on a unique 60-meter-long catwalk, built on a 100-square-meter LED screen platform. Over 100 designers and 150 models took part in Romanian Fashion Week, with their creations admired by the general public, as well as influencers, artists, and fashion experts from across the country.
Check Art Festival
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May 10 - 11, parc
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Impact: 32% increase in footfall compared to the previous weekend
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Target: families with children, young people, tourists
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Check Art Festival delighted audiences of all ages in Palas Park with a vibrant mix of street performances and interactive experiences. The event featured: Giant puppets, Living statues, Mimes and jesters, Fire and aerial shows, Creative workshops And many other surprises. It was a weekend full of color, wonder, and artistic expression.
Târgul de carte LIBREX
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May 7 - 11, mall
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Impact: 20,000 participants per day
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Target: book lovers of all ages
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One of the largest book fairs in Romania, LIBREX once again brought together dozens of publishing houses and printing companies from across the country, to the delight of the general public. The cultural agenda of the event included numerous book launches and presentations, debates, and conferences held by prominent figures such as Horațiu Mălăele, Adrian Cioroianu, Constantin Necula, Vasile Bănescu, and many others.
Expoziție cu mașini de epocă
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May 3 - 4, park
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Impact: 5,000 participants
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Target: car enthusiasts, young people
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Ten vintage limousines were showcased in the Palas Park, near the skating rink, drawing thousands of curious visitors eager to explore the fascinating history of automotive design. Among the stars of the exhibition were iconic models such as the Ford Model T, Bentley S1, Bentley S3, and Rolls-Royce Silver Shadow.
Childlike May 1st
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May 1 - 4, park
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Target: families with children
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Children were invited to the Palas Garden, where they took part in cooking workshops, themed parties with soap bubbles, interactive games, DJ sessions, and face painting activities.
Buy & Get Campaign: "Family Deserves All Your Free Time"
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April 8 - 18, mall
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Impact: 1,300 people registered for the campaign
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Target: regional audience, including from the Republic of Moldova
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Customers who shopped at Palas stores and spent at least 600 lei were invited to bring their receipts to the Prize Center, where they instantly received vouchers and surprise gifts.
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The Bunny’s Maze
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April 9 - 18, mall
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Impact: 5,000 participants
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Target: families with children
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The Easter Bunny visited Palas and invited children to join an exciting treasure hunt. A maze made of natural plants, set up in the Atrium and filled with hidden clues, became a favorite attraction for the little ones.
Live Butterfly and Bee Exhibition
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April 8 - 17, mall
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Impact: 5,000 participants
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Target: families with children, student groups
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Palas continued its series of educational exhibitions for children. Dozens of impressively sized butterflies, flying freely among visitors, created an unforgettable display of color. Additionally, over 4,000 bees, showcased in transparent hives, demonstrated the meaning of teamwork and how they care for their honeycombs.
“Whatever You Need, You Deserve to Have” – Women's Day Campaign
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March 5 - 8, mall
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Impact: 150 participants
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Target: women shopping at Palas
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Women who presented receipts with a total value of over 500 lei were rewarded with shopping vouchers for Palas stores.
The Artist’s Workshop
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February 25 - March 2, mall
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Impact: 10,000 people per edition
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Target: young families with children, regional audience
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Local artisans and artists showcased handmade symbols of spring to the public, including jewelry, ornaments, and other items inspired by the beauty of nature—perfect gifts to mark the beginning of the season.
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eSuperliga EA Sports FC 25
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February 14, mall
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Impact: +36% footfall
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Target: generation Z
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The country’s top virtual football players competed at Palas in the EA Sports FC 25 World Championship. Influencers such as Andu, Andreas, Tibi Crețu, Imogen, Mădălin Adrian, Mădălin Șerban, and Best Noris were present to cheer on the players and engage with fans.
Educational Exhibition of Live Tarantulas and Reptiles
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February 7 - 16, mall
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Impact: 9,000 participants
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Target: families with children
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A new edition of the Live Tarantulas and Reptiles Exhibition returned to Palas, delighting children who had the chance to discover new specimens such as the yellow anaconda—one of the largest snakes in the world—the amethyst python, the false water cobra, Brooks' king snake, and the reticulated python.
Winter Sale
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January
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Impact: 12,000 catalog views
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The Winter Sale campaign offers discounts of up to 70%, with January featuring the biggest deals and clearances across most brands. The online catalog gathers all the offers from Palas stores to help shoppers make the most of the sale season.
Summer Sale Campaign
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July – August
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Target: regional audience
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The best discounts on seasonal products can be viewed in an online catalog.
Movie Nights
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July – August, park
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Target: young people
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The Palace of Culture and Palas Garden will set the enchanting scene for Friday evenings spent outdoors, enjoying movies under the stars.
Orange Film Fest
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July 29 – August 3, park
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Target: young people
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Orange Film Fest will bring the magic of cinema outdoors with open-air screenings, interactive activities, and special moments for film lovers. It’s a festival where technology and film blend seamlessly.
Romanian Film Evenings Festival
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August 6 - 10, park
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Target: Iași audience
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The Romanian Film Evenings Festival will celebrate Romanian cinema with special screenings, meetings with actors and directors, and engaging cultural discussions. Iași will once again become the capital of local filmmaking, featuring 4 days of film screenings with special guests and 2 days of concerts.
Giant Robots Exhibition
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August 3 - 20, park
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Target: families with children
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“Transform Robots Alive” is a unique exhibition dedicated to robotics and technology enthusiasts, as well as fans of comic book and video game characters. Visitors will have the chance to see 14 robot models, some reaching up to 6 meters in height.
Iaşi Philharmonic Concerts
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August – September, park
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Target: general public
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The “Moldova” Iași Philharmonic returns to Palas to offer exceptional summer evenings, blending the harmony of the orchestra with the power and emotion of solo voices. The audience will be taken on a journey through classical masterpieces in a deeply refined musical experience.
Toboșariada event
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August, park
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Target: general public
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This spectacular event will bring together over 70 talented drummers who will join forces to perform memorable hits in a rhythm-filled, energetic celebration.
Magic & Playful Festival
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August, park
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Target: families with children
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The Magic & Playful Festival will bring to Palas Garden a world full of games, imagination, and magic, dedicated to children and families. Creative workshops, interactive shows, and storybook characters will transform the space into a realm of joy and discovery.
Upcoming Openings:
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Crocs, LEGO, Stay Fit Gym, Sport Vision; Nike, Levi’s şi Hervis Sports (reamenajări)
Read the newsletter for more projects:
